As noted on our Newsletters, there are many trends that suggest a company needs a clear plan for the future, that looks at new technologies and ever-changing market trends.
Supermarkets are still tough to deal with, especially if you have a commodity product.
Companies such as Kraft and Heinz have aggressive new management and may well be branching out into new, higher-value products.
Does your company have on-going plans for rolling out new high-value products, and strategies for positioning these in the market?
If not, Innovation Optimisers can assist, with its blend of market understanding and knowledge of new technologies. See http://innovationoptimisers.com.