Australian Consumer Law Compliance and Food Marketing Opportunities: How to Swim between the flags

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Date(s) - 26 Mar 2014
8:45 AM - 1:00 PM

Springwood Tower


Unfortunately we are unable to proceed with this seminar at this time.  If you are interested in attending a similar event in the future, we would appreciate you indicating your interest using the contact form on this page.

Australian Consumer Law Compliance and Food Marketing Opportunities: How to Swim between the flags

Offered by FoodStream in conjunction with FoodLegal – see

For information on these events on the FoodLegal website click here.

The ‘Swim between the flags’ workshop covers the best practices to identify when and how a non-compliance risk exists in any food marketing campaign under Australian Consumer Law legislation and what options can be considered.

This course is concerned with the many challenges to marketing professionals and product developers working in the food industry. It provides a multitude of examples and illustrations showing marketing non-compliance, risks in relation to food marketing and food claims, and food descriptors, and campaigns that have not thought about legal consequences.

The course is intended to help participants identify the risks and to know when Australian Consumer Law issues are likely to arise. It will explain when wording used in many marketing claims may need to be modified, and associated issues such as substantiation of claims and principles to follow in marketing, packaging, social media and other promotional activities.

This intensive workshop will help participants answer such questions as:

  • When is there likely to be a risk of ‘misleading conduct’ and ‘misrepresentation’?
  • What can I say regarding a particular standard, quality or grade of product?
  • When is wording in any marketing blurb not to be taken literally but when do other similar words create a legal risk exposure?
  • What are the different rules for someone giving an ‘endorsement’ as against a ‘sponsorship’?
  • What are the rules and benefits in relation to consumer surveys?
  • What do I need to consider when designing free offers?
  • What product descriptions or claims are more likely to create additional non-compliance risks?
  • What are the rules for various environmental claims or some claims that border on nutritional or health claims?
  • How do the principles for the ACL compliance fit in with the requirements of similar food standards , or vice versa?


Wednesday 26 March 2014, 8:45 am to 1:00 pm


Springwood Tower, 9 Murrajong Rd , Springwood QLD 4127.

The venue was chosen as it is convenient to the Brisbane Gateway, Pacific Motorway and Logan Motorway.

The function room has WiFi for your convenience.

Ample parking is available on-site.

Registration Fee:

The Fee for the workshop will be $400, with early bird registration $350 by cob Monday 3 March.

Also available: “Navigating the New Health Claims Standard” workshop, and  NEW “Forum on the new Supermarket Code of Conduct“.

  • Package # 1: Both this workshop and Forum on Supermarket Code of Conduct – $460 for standard registrations, $400 for registrations by the earlybird deadline of 3 March.
  • Package #2: Attendance at both workshops and the forum – $750 for standard registrations, $650 for registrations by the earlybird deadline of 3 March.

Register via FoodLegal – download a registration form here.

If you have any questions, please use the Contact Form on this page (right of page) or contact Timothy Kowitz on +61 7 3137 1433.


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